MEL also demonstrates the value of being patient on a share.
Shares that track upwards in a nice even channel are easy to invest in. Like one of Pavlov's dogs, you get nice little share price treats, which reward and reinforce your behaviour (which is to hold).
Shares, like ESG and MEL, are much hard to invest in, given that they may make much of their yearly gains in short time periods. It tests the patience, and your belief in your research.
But, the rewards are often greater (because the price drops as the chartists and impatient investors drop out).
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