Might want to read the reviews on Amazon... dig a little deeper. I suspect that once the novelty factor wears off repeat orders might struggle as per the customer reviews. In saying that B2B is the real opportunity here so i'd value the business based on that and not the direct to retail consumer revenue. Businesses have often miscalculated the revenue growth from the novelty factor as being sustainable revenue and although i'm not saying this is the case here, this business is a prime candidate for that.
