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Mobile Accounted for 51% of Total Alibaba GMV in Q1 2015
May 8, 2015 By CIW Team 1 Comment




GMV across Alibaba China retail marketplaces grew 40% year-on-year, and annual active buyers increased to 350 million, an increase of 37% year-on-year according to Alibaba financial results for Q1 2015.

Alibaba extended their strong leadership position in mobile to 289 million monthly active users on Alibaba mobile e-commerce apps in the month of March and US$49 billion in mobile GMV during the March quarter.

Alibaba Group also announced that Daniel Zhang, currently Chief Operating Officer of Alibaba Group, will become CEO of Alibaba Group, effective May 10, 2015.



GMV transacted on Alibaba China retail marketplaces in Q1 2015 was RMB600 billion (US$97 billion), an increase of 40% YoY. GMV transacted on Taobao was RMB381 billion (US$61 billion), an increase of 29% YoY. GMV transacted on Tmall was RMB219 billion (US$35 billion), an increase of 62% YoY.

Mobile GMV in Q1 2015 was RMB304 billion (US$49 billion), an increase of 157% compared to the same quarter of 2014. Mobile GMV accounted for 51% of total GMV transacted on Alibaba China retail marketplaces in this quarter, compared to 42% in the quarter ended December 31, 2014 and 27% in the quarter ended March 31, 2014.

Alibaba China retail marketplaces had 350 million annual active buyers in the twelve months ended March 31, 2015, compared to 334 million in the twelve months ended December 31, 2014,

The growth in annual active buyers was driven by an increase in users accessing Alibaba platforms through mobile devices. Alibaba’s active buyers increased throughout China, with continued faster growth from lower tier cities.

Alibaba mobile MAUs grew to 289 million in the month ended March 31, 2015, compared to 265 million in the month ended December 31, 2014, representing a net addition of 24 million MAUs over the quarter, and a 77% increase from 163 million in the month ended March 31, 2014.

According to iResearch, Alibaba’s mobile Taobao App continued to be top e-commerce app in China as of March 31, 2015.



Revenue increased by 45% to RMB17,425 million (US$2,811 million) in Q1 2105, compared to RMB12,031 million in the same quarter of 2014. Revenue from Alibaba’s China commerce retail business increased by 39% to RMB13,049 million (US$2,105 million), compared to RMB9,371 million in the same quarter of 2014, driven primarily by the growth in commission revenue and
also by online marketing services revenue.



Read more: http://www.chinainternetwatch.com/13329/alibaba-q1-2015/#ixzz3a9pxt3hC