Capital Raising - do I buy more?, page-41

My point is they have watched their personal holding in SAS shrink from $80M at the 28 cent peak to less than $10M. And they didn't sell a single share along the way. They have made a pledged that they will hold onto their shares, so if they fail they will have watched it go from $80M to $0. They have plenty on the line if you ask me.
It works the other way too. Each director has 60 million reasons to get the SP back up to the 28 cent mark.