I suspect the share price of ADO has this week has not been...

I suspect the share price of ADO has this week has not been helped by the sell recommendation placed on it by Bioshares. In summary they feel ADO share price and corresponding capitalisation has advanced a lot in recent times but getting companies to adopt their 'product' is not going to be all that easy.

Paraphrasing ADO have a technology that could be used within many different
industry settings and by many companies. Yet it appears that even targeting one setting is a long and arduous process. The challenge of introducing an improvement into existing industrial systems requires a great deal of patience and commitment because of the amount of trust needed to secure the adoption of a new product or more specifically a new 'component' product. Typically small companies underestimate the business development resources required to build and maintain relationships with their potential customers.