"I don't see much point in car dealers having a showroom full of...

"I don't see much point in car dealers having a showroom full of new cars, all the same model. One is enough, if you like it you order it in the clour and configuration you want and that is it."

Instead of having a physical showroom, why not have a virtual showroom on a very big screen, it can be as good, depending on the creative imagination of the person(s) designing the virtual show room :-)