Surprised that no one picked up on this yesterday from the annual report and if they did and I missed it my apologies.
"Our outstanding ADAPT® technology continues to
outperform all competitors, achieving nine years
without calcification."
This was from the Chairman's letter written by John Seaberg.
9 years calcification free is amazing and puts us way ahead of our competitors. It is proof of a strong and enduring competitive advantage and will continue to make a compelling case why surgeons should be using ADAPT products if they are not already.
Wayne Paterson tweeted a couple of weeks ago that,
"WK 1 of the digital sales aid + new campaign complete,great feedback from the field and Drs so far, the competitors not so much #disruptive"
And I have no doubt that the outstanding achievement of being 9 years calcification free would be one of the central focuses of the new marketing campaign.
Go Wayne, Go Admedus! Incredible things coming up.
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