Surprised that no one picked up on this yesterday from the annual report and if they did and I missed it my apologies.
"Our outstanding ADAPT® technology continues to
outperform all competitors, achieving nine years
without calcification."
This was from the Chairman's letter written by John Seaberg.
9 years calcification free is amazing and puts us way ahead of our competitors. It is proof of a strong and enduring competitive advantage and will continue to make a compelling case why surgeons should be using ADAPT products if they are not already.
Wayne Paterson tweeted a couple of weeks ago that,
"WK 1 of the digital sales aid + new campaign complete,great feedback from the field and Drs so far, the competitors not so much #disruptive"
And I have no doubt that the outstanding achievement of being 9 years calcification free would be one of the central focuses of the new marketing campaign.
Go Wayne, Go Admedus! Incredible things coming up.
Surprised that no one picked up on this yesterday from the...
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