Reaper11, the culture of the Collingwood FC has been as sick as a dog for donkey's ages.
It operates on the mindset of buying in the best players and coaches so it can win premierships; a mindset Holden's rethink about sponsorship may bring tumbling down even as the AFL leadership FAILS its latest leadership test.
Meanwhile clubs like Geelong, Sydney and Hawthorn train youngsters and develop transparent and supportive cultures with the highest expectations possible for their conduct. Geelong's community club culture and Sydney's 'bloods culture' define them as clubs which stand by players including Adam Goodes and Lance Franklin as those players wrestle mental demons inflicted by ill-conceived personalised attacks on them by guess who type people.
