Shopify has 16% of the global ECommerce business according to Google and is in over 170 countries in the world.
When you research what their current BNPL offering is for their merchants it’s Affirm and only available though for US Merchants.
Splitit is available globally to their Merchants so makes total sense why they chose Splitit as their Global BNPL.
Nandan mentioned on his latest podcast that we’ll see a lot more embedded BNPL at checkouts (so I assume he’s referring to primarily Splitit given Shopifys embedded app is just unveiled.
Shopify has 16% of the global ECommerce business according to...
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