Tabby has rapidly become a leading BNPL platform in the Middle East since its 2019 founding. The UAE-based fintech achieved unicorn status in December 2023, securing US$250m in Series D funding and reaching a valuation of US$1.5bn. Tabby processes approximately US$6bn in annual transaction volume and boasts over 10 million registered users. The company has expanded its offerings beyond traditional BNPL services, introducing the Tabby Card in the UAE and developing the Tabby Shop feature, which hosts over 2 million products from its 30,000 merchant partners.
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