CAT catapult sports ltd

Hi,Just wanted to add on the good article done by "A rich life"...

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    Hi,

    Just wanted to add on the good article done by "A rich life" in Sept 22, where they discussed into details the 2 main competitors of Catapult : Hudl (mainly video) and STATSport (focused on wearable devices).

    Started in 2006, Hudl has also a SAAS model, focused on video.
    Unlike Catapult's focus on elite teams, Hudl has extented into high schools (98 % of US high schools) and clubs, which now represent the largest part of their customer basis.
    So, according to the last figures I could find, 160,000 teams are using Hudl, while Catapult has a Pro team customer base of 3,217.
    As Catapult is expanding into the video area, no surprise to see Hudl entering the wearable device market, apparently in 2022 via WIMU.

    " Hudl offer three different package levels to all of their customers, silver, gold, and platinum. All of these have base services and products. However, when you move up in the order of packages, additional features are added, and the price increases."
    "Hudl’s estimated revenue is 320 million (“Hudl’s Competitors,” 2020). At first, Hudl targeted professional sports teams. They soon found out there was a greater need for their products in the high school market."
    (source : a strategic audit of Hudl, Spring 2020, University of Nebraska).

    I have put below the link to an interesting thesis on Hudl which analyses also the sector. It is now 3 years old, but gives some ideas about the main elements to check in this sector.
    https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1275&context=honorstheses
    Last edited by saintex: 29/11/23
 
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