cate blanchett

The carbon tax ad is backed by various entities like Get Up, ACTU etc.

The interesting question is - why use Cate Blanchett? Of course, she wears jeans to show just how down to earth she is.

With an income of $53 million a year and a mansion in Hunters Hill, she often poses for Vogue and other magazines wearing couture clothing. She walks the red carpet decked out in expensive jewels.

Not sure that people in the regions or in outer suburbs will relate to her lifestyle or message.