Other than downramping, there's being such a big % of volume that it affects price and thus hits stop losses or causes people to reassess their conviction. Snowball selling in short term. The "small trades" you mention are computer insto trading and all happen very fast and add up to big trades over minutes or a whole day.
The simple downramping approach in last two days has been spreading unfounded rumours about reason why CFO has foreshadowed retirement. "Is there a problem with the accounts and so he had to go?" etc etc. Or similar based on same meme. Repeat and rinse... Can be very effective to create worry in short term. Zero evidence for this rumour though. The Chairman, MD and Board have an impeccable pedigrees and the accounts are audited by E&Y, but that doesn't stop rumours flying - and having effect on some. The CFO is not even resigning but just foreshadowed retirement in a pro forma announcement being thanked by the company for his service.
The biggest friend of shorting is too much debt, which is the opposite of the case here. So eventually even "oversold" will hit a floor on sound fundamentals, and can then whipsaw snap back.
You're right, it is fascinating to watch.
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