Something went wrong with the e-commerce to be only up by...

Something went wrong with the e-commerce to be only up by $1,000.
What I see at Coles is increasing stock rates and sold out lines mid week. It's patchy and no doubt will surge and wain.
For 4600 units per week over 500 stores suggests to me around 7,000 customers. I'll get an idea later in the week but the stores are selling more than 9 items a week. I guess again CCO only makes a 1/3 of the revenue on retail as they make on e commerce. So much room for growth. Coca Cola has 3mill shoppers a week. Need to find their ad mojo, trial and error but adaptation and perseverance wins. Make sure Aussie with their Fiji Kava doesn't siphon?
Volume is still illiquid. See if reason for slump over time or just quick buck exit?