That was my thought as well, their marketing was a little off in...

That was my thought as well, their marketing was a little off in that respect, same with some Instagram posts where they are highlighting the original taste as not as enjoyable as mixing with lemon and lime. If I was to guess I believe that the people who like the original earthy taste of the powder have acquired that taste and will continue to buy and drink and what they are trying to do know is to appeal to a new segment of potential buyers. That marketing strategy might just work.

The product is great, both the shots and the powder, the quicker they can release the additives and bundle them up together online or in Coles the better. Initially the additives should be free with any purchase of a 150gm powder bag, and then people can start paying for them.

The advertisement above says 5X stronger than the powder, but I have yet to find the kavalactone content of each shot. I am thinking just from taking a single shot they must be around 150mg.