Chalk and cheese. When the capsules were with chemist warehouse,...

Chalk and cheese.

When the capsules were with chemist warehouse, we had a much higher retail split than e-commerce, our margins were shocking, we had less range (in terms of powders and shots), we had virtually zero market penetration, no meta, and no targeted sectors or demographics. It was a hail Mary approach to sales that did not work. When the product was in chemist warehouse there was a blanket approach to marketing, general at best, a little bit of marketing from the company and the rest by the retail outlet.

Now our marketing is growing, we are reaching more and more people, we are targeting specific sectors and demographics, and it is paying dividends. That is why the price now is cheap relative to back then.

I remember those days, you were spruiking the business and I was one of the biggest critics. Then the company almost found itself going under, it started to turn around and now you are the biggest critic, and I am spruiking.

As far as Danodan, they are still doing okay, the write off was accounting only not the business. Need to know more, the annual report will be a cracker.