Jus a quick snapshot at the home blood pressure market to see Niall's comment in context
The Global Automated Home Blood Pressure Monitors market size is projected to reach USD 1121.4 million by 2026, from USD 972.7 million in 2020, at a CAGR of 2.4% during 2021-2026. Average $ per unit USD $150 ( my estimate ), so ~7.5M units per year. If we sell 120,000 units per year we would have 1.6% unit market share.
As an aside, I have had my BP monitor for several years, and would upgrade to the Conneqt Pulse technology. I imagine there will be an initial "pipeline" sales volume of eager early adopters who wish to have the best at home health monitoring available to them. And one thing I don't doubt is Craig's ability to market and sell ... I'm sure the news about Conneqt Pulse, and later the Conneqt Band, will be extremely well marketed.
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