Yeh because staff costs are definitely not high enough lol. Scarlett you need to take a deep breath, the shareprice will move independently of what Craig looks like without a shirt on or how many units they have put on a crate in the warehouse. There are so many forces at work, including Regal, day traders, global fears around tariff trade wars etc etc etc.
There is also the constant push and pull between those who favour tech that monitors and delivers data, and those who fear surveillance by big tech companies. Adoption may not travel in a vertical line upwards, and the strategy being rolled out seems to be mindful of this, being careful not to overspend on consumer marketing and focussing more on industry clients till now.
We could fire everyone and hire a whole new board and it won't change any of those variables.
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