they seem to be focusing on the medium, long term development of...

they seem to be focusing on the medium, long term development of the company. with this sort of news and the news that we have seen.

but they also need to focus on everything they can be doing in this moment in time to get pulse sales, customers, marketing. bit of both.

unless they want a takeover bid from microsoft, then customers and sales don't really matter that much and its really just how good is the technology and do they own the patents.

doing something first creates advertising anyway

IMO DYOR