And make Pulse more accessible / be an option for consumers...

And make Pulse more accessible / be an option for consumers without health conditions, who are generally interested in health insights.

Buying it at a general store vs outlet that can provide a prescription is my understanding, of OTC vs pre OTC.

I think OTC approval will be a big catalyst for more sales. The traditional BP monitor is stocked at Aldi for example.

Based on the early feedback, there's a reasonable chance the Pulse is a real disruptor vs the traditional BP monitor, health junkies, those that monitor their BP etc will be all over it... Omron for example is a $10bil+ MC company. I wish I was in a position to have accumulated more at this point, could see this taking off months before it did and I think will only get better over coming months.