G'day Pharma.
I'm a simpleton when it comes to business....to me, it really isn't (doesn't have to be!) complicated. Your first ten lines of "success" factors are simply parts of normal business operations - and I would expect nothing less from a supposedly growing business.
What I have been expecting for some time now is good "financial" news for a change...instead of this ongoing depreciating SP...especially after the supposedly beneficial consolidation. In other words, I am looking forward to stronger revenues, no more losses and a stronger balance sheet as quickly as possible. Once that happens, I am confident we will get a share price which is heading north for a change.
If I were in Maria's shoes, one way to demonstrate my commitment to the company (and it's shareholders) - I would be taking a voluntary meaningful cut to my salary until the cash flow was positive and profitability arrived. I would not keep trying to do it by simply buying up more and more shares that upset holders are offloading at huge loss!
Another example is of the above PEB. Here's another "pleasing" announcement to keep the punters happy...
https://countiesmanukau.health.nz/blogs/bladder-cancer-pilot-producing-results/
And, predictably, here is the SP outcome to that announcement...
https://www.google.co.nz/search?source=hp&ei=QK3rXLz8Gs3l5gLXnZvABA&q=pacific+edge+share+price&oq=pacific+edge&gs_l=psy-ab.1.8.35i39l2j0l8.1178.7922..10167...0.0..0.286.2286.0j11j2......0....1..gws-wiz.....0..0i131j0i10.I2iU8rqbuco
(A long link which shows the SP dropped by another 2+%).
One can see why other's get cynical!
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