CELLSCIENCE is obviously a major product innovation for P&G, as...

CELLSCIENCE is obviously a major product innovation for P&G, as it got a specific mention in the P&G Investor Earnings Call a few days ago.

"Olay in China achieved its third consecutive quarter of double-digit growth, delivering superiority across all touch points. We completely revamped our Olay Beauty Counselor program and upgraded the in-store counters with higher and tighter standards. A few months ago we launched Olay Cell Science, Olay's first ever Super peptide formula delivering visible skin transformation in 28 days. We've upgraded Olay packaging to prestige like quality and attractiveness."

It's good to know, from the Taiwan and Hong Kong trade mark application references in the thread above, that this P&G flagship product range will soon introduce an OBJ-technologically-inspired product.

Commentators have already picked up on it, scoffing at the suggestion that newly elected activist board member Nelson Peltz "will be appeased R&D-driven innovations in recent months, including P&G's recently touted Olay cell science product..."...

The scoffing about Peltz, of course, is not the point. The point for us is that Olay CELLSCIENCE is obviously huge for P&G, and OBJ is part of it. For those of you who can't be bothered scrolling up to see the connection with OBJ in P&G's trade mark applications in Taiwan and Hong Kong, they are reproduced below.