Late last year (November 2016) and early this year (1 March 2017), Procter & Gamble filed trade mark applications in relation to class 3 and/or 21 goods (skin care products and devices) for the following words:
CELLSCIENCE applications filed in:
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Great Britain on 22 November 2016
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Australia on 22 November 2016
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Taiwan on 1 March 2017
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Hong Kong on 1 March 2017
OLAY CELLSCIENCE application filed in:
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Taiwan on 7 November 2016
SUPER CELL applications in:
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United States on 18 November 2016
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Canada on 22 November 2016
I had seen these trade marks before, but I didn't think anything of these in terms of an OBJ-connection until now. The Hong Kong
CELLSCIENCE trade mark application was published on the Hong Kong trade mark database just a few days ago, and it is more detailed than the others. Note how it makes reference to "
magnetic applicator". It is therefore reasonable, I think, to draw the inference that these trade marks will be associated with
OLAY products incorporating
OBJ technology.
I do not offer an explanation as to why
SUPER CELL is being used by P&G in the United States and Canada (rather than
CELLSCIENCE), other than the possibility that P&G's lawyers or marketing team advised the use of SUPER CELL in those countries because CELLSCIENCE wasn't legally or practically feasible.
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(20min delay)