"The eCommerce team continues to drive exceptional results with eCommerce sales for the
quarter exceeding $1.6m, an increase of 20% vs Q4, FY24 and an increase of over 350%
vs the prior corresponding period Q1 FY24.
The launch of our flavour boosters was very successful as were the bundle packages which
were selectively offered to our existing customer database including the peach and mango
flavour boosters and our portable blenders.
Coles made their largest ever month of orders for all three of our Fiji Kava and Taki
Mai products in September.
Several shareholders and customers reported low stock levels in their local Coles locations
for our Taki Mai shots and we have been working with the Coles team to resolve these issues,
which were due to the Coles ERP system. We are happy to say that we believe these issues
are now fully resolved.
We have now built-up our inventory of Taki Mai shots and we are happy to have these
available online in the 30-pack format in time for the peak online sales period in the lead
up to Black Friday / Cyber Monday and Christmas / New Years.
We also supported Coles sales with a NSW pilot program of digital adverting in shopping
centres, and further expanded our Out of Home advertising investment to include large
format billboards in Brisbane, Melbourne and Sydney metro areas. The latter campaign
reached nearly a quarter of a million people, with the adds hitting the billboards a combined
5,533 times, while the in store digital campaign generated a huge 400,000 impressions
across 50,000 displays in NSW shopping centres which have a Coles supermarket.
USA Growth & Amazon
Amazon USA continued to show strong sales, and the team is now looking towards
expanding the range of products on the Amazon store with new items like ‘stick-pack’
formats of flavoured kava in the coming months to support future growth in this channel.
Our major project in the USA is developing a ‘ready to drink’ Taki Mai flavoured shot
which we will launch in early 2025. The project includes several new formulations, a
manufacturing workstream and an exciting new brand development and marketing
workstream, both of which are progressing on schedule.
Acquisition of the Navua Facility & Land
The purchase of our facility in Navua is an important step forward for the company. It has
come at the right time for us, since we are in the process of installing around FJD1m of new
plant and equipment and making the required upgrades to the site to accommodate this
new production line; the main investment being a new 750kW transformer that is needed to
power the new lines.
Owning our production facility is also an important step to strengthen the company’s
asset holdings and balance sheet. We are actively working with debt providers, including
the Fiji Development Bank to secure financing for this acquisition. We have also had several
key shareholders indicate that they are open to early conversion of CCOOA options in order
reduce the level of capital raising and debt funding required.
Visit by the Hon Manoa Kamikamica, Deputy Prime Minister of Fiji
The Chairman, James Dack and our team were delighted to host a delegation from the Fiji
Government, including DPM Manoa Kamikamica alongside the Fiji Trade Commissioner and
members of the Department of Foreign Affairs and Trade in our West End offices on Friday
11th October.
DPM Manoa has been engaging with the kava industry proactively since taking office and
has continuously reiterated his belief that kava exports can become a “billon dollar” industry
for Fiji. The team presented on the current progress and success we have had in the
Australian and USA market and highlighted key issues in regulation and policy that could
support the vision to build the kava industry to that billion-dollar potential."
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