Talking to a random 68yr old lady in Coles. Most interested in Kava as a sports recovery drink after her yoga.Then as a sleep improver/ alcohol replacement for her husband, a recovered alcoholic with PTSD problems who had quit alcohol several years ago. She brought a gold top to try. Women seem to be very important in the CCO story? The gold tops were a long way from their sticker, in an empty slot. Their slot was filled with another drink. Looked at three other stores and no Gold Tops at all. Checked with a Coles employee,Gold Tops on dock in store but had not been slotted yet. Empty boxes of Blue bags indicated greater demand than prevous months. But any Coles figure must highly underestimate demand of Gold Tops. The lady was looking for product that would give a boost (antidepressant/recovery) in the vitamin section and Kava was an easy sell when she knew the quality/ purity control that went into CCO products. Good to see wider advertising like billboards as general public still ignorant, the lady though Kava was Cassava?
CCO Price at posting:
1.0¢ Sentiment: Buy Disclosure: Held
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