My takeaways from discussions with management at AGM and most recently the other day is that should the smart bottle go to market, we should really get a royalty per cap (As it’s an integrated product then we would get the sale).
the cap in not necessarily an integrated product. The cap is a standalone device. A customer could buy one bottle with the special cap. The next time they purchase a regular bottle, throw away the cap and replace it with the special cap.
That is the way it will work if P&G want it to. However, if for some reason P&G actually want customers to buy a new bluetooth cap with each purchase, they could easily enforce this by using a different thread on the bottle top, or by having a short life battery that cannot be replaced.
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