LH, it's a new cap product that they are showing off at CES. It's OBJ tech so kudos to the team to innovate in a way that can generate multiple possibilities as P&G obviously like the idea & are testing crowd reaction. If the lid is something that. can be mass produced inexpensively (which I don't doubt is possible with all the cheap gadgetry around today) then why wouldn't they go with it (especially if it keeps reminding the consumer to use the products) & frankly why can't we talk about the possibilities? All in all this could be something out of left field as it might be something that could be mass produced for many other brands as well (as long as P&G don't have exclusivity).
Dream or no dream it's a product (1 of 2) we have showcased at the most prestigious electronics & innovation show in the world.
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