CES 2019, page-85

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cmk1969

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09/01/19

08:59

Post #: 37064084
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Originally posted by cmk1969: ↑

Although this product is obviously OBJ technology, which means additional royalties; at face value (facenavi pun intended), the above picture seems to pair the Olay FaceNavi Smart Wand with the Olay Regenerist Cream. So in the same breath of excitement, it appears to unfortunately not be an Integrated/Advanced Packaged product. The Olay FaceNavi Smart Wand very much appears to be a first generation wand, similar in nature to the SK-II Magnetic Booster, but with additional features ie smartphone connectivity to address multiple skin issues, with interactive feedback once the job is done. The article does highlight the following 'as you swipe it over different colour zones, the electromagnetic pulses change, making the cream react with your skin in different ways' - this imo could indicate a Multi-MicroArray built into the Olay FaceNavi Smart Wand.

Once again, royalties will not be the holy grail on this one, IF it is a once-off purchase........unless the connectivity aspect gives OBJ repeat royalties on a new proprietary blend Olay Regenrist cream, that has been specifically been formulated for use with the wand. Note that the actual Olay Regenerist cream has been blurred out and I don't seem to recall an Olay Regenerist cream with green text on the front of it...so fingers crossed it is a new OBJ proprietary blend. We already know OBJ's MicroArray is capable of multiple layering to facilitate different alternating ingredient molecular weights, so it is more than possible that an entirely new proprietary face cream could be ordered via the app/connectivity aspect; either as a shelf product or an individually app-customised/personalised formula, suited to the specific skin condition needs of each consumer - now this would then equate to the equivalent of an Integrated/Advanced Packaged product and the future will once again be bright, bright, bright :-}. Much more clarification is needed by OBJ & P&G on this one imo.

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On closer scrutiny, that Olay Regenerist picture looks like it says 'Fragrance Free' in green...so further clarity required regarding exactly what OBJ will receive royalties on imo:

OBJ Price at posting: 2.0¢ Sentiment: Hold Disclosure: Held
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