Cettire vs Farfetch, page-25

The growth of average order value for Cettire was probably driven by 2 elements :
- some fx impact (as USD increased vs AUD),
- but, mainly the fact that the % of sales from repeat customers keeps increasing, while repeat customers spend much more than new customers (during H1 23, new customers average order value was 859 AUD vs 661 AUD for new customers).

So, sales growth for Cettire is driven by 3 elements : increase in the number of customers, increase in average order value and increase in the number of orders/customer.
The margin increase is mainly driven by more sales coming from repeat customers (much more profitable than new customers) and a good control of their costs.