It's a good question. - On the metrics below my value isn't very...

It's a good question. - On the metrics below my value isn't very high. What about yours and are you relying solely on Market Cap?

Market Capitalisation (equity value - not it's true market value) or, Market Value? Your choice.

Me - I think market value (i.e. broader picture of a company's financial standing) is a better measure.

Operating Performance as of — (Fiscal Year End 30 Jun 2020)
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019Q3 Fiscal (%)
-46.88 -80.2 -20.42 -36.3 -42.19 -36.06 -14.71 -16.77 -35.19 -50.53 — Return on Assets
-52.26 -86.31 -21.51 -43.71 -52.92 -37.96 -15.58 -19.42 -45.3 -82.07 — Return on Equity
-52.82 -86.72 -25.59 -41.44 -36.88 -40.28 -15.01 -18.52 -36.5 -46.49 — Rtn on Invested Capital

2019
1. Return on assets = -50.52 %
2. Return on Equity = -82.07 %
3. Return on Invested Capital = -46.49%

2019 YTD
481 481 Revenue (K)
-5 -5 Operating Income (Mil)
-1132. -1132 Operating Margin (%)
-6 -6 Net Income (Mil)
0.00 0.00 Diluted Earnings/Share
-3,871 -3,871 Operating Cash Flow (K)
-400 -400 Capital Spending (K)
-4,271 -4,271 Free Cash Flow (K)

Whatever you decide is up to you but you did ask.

Again, trading is a different set of parameters. However, many around here spruik the FA and potential - so above is some FA for them to consider.