They have to make their own ponds and process their own water...

They have to make their own ponds and process their own water (not get it "free" from nature). Labor and other costs will always be challenging. They need to attain and retain a market position as a high end product which can be fickle. They need to develop and maintain markets to take a large volume of product which has to double yoy for years to get them to scale. It will be interesting to see how they go in the long term, whether I continue to hold or not. If they do end up making a go of it, it is better to pickup shares at 15c than earlier higher prices or in the cr at 33.5c. They are loss making but improving. They have several mountains to climb.