The impact on the share price from the apple announcement seems like a complete over reaction, it is akin to saying if Apple was launching a phone for the first time tomorrow Samsung would be wiped out and yet here we are.
Competition IMO is healthy for the sector, it will drive growth and innovation which is a win win for customers and at the end of the day, customers are going to sign up to multiple of these services to have as much borrowing as possible.
In addition, there are a lot of points of differences between what Apple is proposing and what Z1P / APT offers which is actually working with and promoting retailers, zip business etc.
Me personally I use both Z1P and APT, one does not an will ever wipe out the other.
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