Anachronist, no, every steel maker isnt on in knees but every...

Anachronist, no, every steel maker isnt on in knees but every steel maker hasn't seen the appreciation of their currency by 20% either. When margins are only 5-10% how do you expect to export? You simply can't compete. All exports are struggling in Australia. Where have you guys been hiding?
I was watch the plight of orange growers the other day. After years of drought and hardship, the rain finally came. It was looking like the best year in a long time with record number of oranges, only to find the dollar has increased so much that they can no longer export. Now there are too many oranges in Australia, prices are low and they're dumping a third of all oranges. They were making better money in drought time.
BSL are a minnow in the steel world. BSL make 5 million tonnes of raw steel while the Chinese make 800 million. With Chinas low currency, how do you compete with that? BSL must specialise however people just want cheap everything. They need to find a niche market and specialise in different steel.