It's all about demographics. Channel Ten have decided to target some specific demographics that probably do not include you (or I).
However, I have been watching them for wee while and I think that they are doing a clever thing. Up here in Sydney, at least, they seem to be targetting the under 35s. Why? because they have a high disposable income and are willing to spend it on consumables. As the advertisers start to see not only Ten's market share but their specific demographic they will win more advertising and will be able to put their rates up.
Next time it looks like it's the media's turn to have a bit of a run TEN may be worthwhile considering. If nothing else, at least under the "worst house in the best street" theory. I don't think it will be too long before TEN overtake SEVEN who seem to have lost their way.
