In that same media release above,
"Simon Rechner, Project Manager at Tasmanian Oyster Co. said, “Probably one of the biggest challenges is being able to distinguish our product from others, either here or in export markets. AMGC helped us expand our thinking to export markets,“We think Australian oysters are some of the best in the world, but being able to market overseas is very difficult. An oyster sold in Singapore, Japan and Australia, without something on it to say where it comes from, could be from anywhere – our new technology changes that and gives us a great opportunity post-COVID to grow our brand,” said Rechner."
The concept isn't new, the thing is we're using it though!
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