I spend a good amount of time window shopping, ideally the new...

I spend a good amount of time window shopping, ideally the new BMW M4 would be nice or the Audi A5-6. Even the Infiniti range isn't too shabby, pretty good value for the price.

And for a watch, Rolex's are for yuppies (the vintage ones and the Submariner are nice though) - I'd be looking at Nomos, Melbourne Watch Company (new upcomer, nice quality, well worth a horologist's glance), Fromanteel or even some of the vintage Breitlings, Longines or Patek Phillipe.

Then one day, A. Lange & Sohn, Patek Phillipe, Ulysses Nardin (for those that are not aware, some of these watches are >$100,000).