The Psyche of Selling: Selling is harder than buying, so when and how do I sell?
Here are 4 reasons why I would sell:
Your “gut feeling” is normally right because it’s the sum total of all your perceptions. Listen to your gut.
- Sell when you find something better. You want to always evaluate new opportunities against what you already own. When you find an investment that is much better than a current investment you sell.
- Sell when the story changes, and I try to know the companies better than anyone so I can spot the changes before anyone.
- Sell at the first sign of management incompetence or unethical behavior. Sometimes management teams make a decision that is so bad you have to sell. The reason is because of the cockroach theory. When you see one bad decision there will be more that follow.
- Sell when the company gets very overvalued. I’m a long-term investor but there are cases where the stock price gets way too far ahead of the business. Evaluate the current valuation against your three or five year expectations-estimates.
(IAN CASSEL)
The Psyche of Selling: Selling is harder than buying, so when...
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