A2 brand is clear and distinguished from average milk brand
It sounds funny but its real to say every Chinese knows a2, the real a2 milk named a2 from nz, not some nestle a2 wannabe
Another way to understand this is Chinese buy a2, but not for a2 protein, only for its brand. Its more about feeling natural towards nz brand, a trust.
Along the way we might see many a2 wannabes appear and DISappear, just like people mentioned of smoke brands, and alchol brands, milk powder market is red hot and it is normal to have another company who wants the pie
Also, buy in down trend takes more balls and it feels scary haha
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