I really think that hoping for international students to pick up...

I really think that hoping for international students to pick up where things suddenly stopped at the onset of the pandemic is a flawed approach. 'You' just can't rely on the sentiment and willingness of these graduates to supplement their income by individually sourcing and sending these tins, on a one by one basis back to their homeland. I cannot think of another company that uses this business model (apart from scenic postcard vendords) as a large part of their distribution chain. One can only hope that the new CEO, if and when he may start, will take a very close look at this strange phenomenon.