Chart Update, page-17819

Those other brands have the inevitbal eproblem of marketing why A2 is so good when their customers were previously told the A1/A2 offering was the best.

And every $1 these folks spend in advertising is $1 A2M don't have to spend trying to sell the A2 message - they can instead put their money into targeted A2M branded product.

You need to look where A2M gots its revenues to see where the markets are. (And I am not disputing the value of the chinese market. A market where wee babies can have stage 1IF and once hooked stay with A2 all the way until they pop their clogs as old age pensioners.)