It's probably no coincidence that the shift in the chart trend has been accompanied by:
- Solid performance in 618 sales
- NZ IF exports from Lyttleton port (Synlait Dunsandel) to China trending up
- Large increase in MBS store count & China label marketing campaign underway
- Improved daigou pricing and newer inventory hitting shelves
- Slight improvement of the NZD to USD exchange rate (though this didn't last long).
- Chinese population/birth policy relaxation
People may debate any one of these points but in the aggregate the picture looks more positive to me going forward. I am fairly happy to adjust my sentiment to "buy" on both the chart and signs such as these of a turnaround.
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