From memory this is specifically for the Tmall live platform (so not overall Tmall sales) but it is great to see that A2M is stepping it up in this format. Based on the figures in that report the Tmall live format itself is increasing in terms of its overall market share of sales, so for A2M to be growing within this is good to hear. The report shows that Tmall live accounted for 22.7% of overall IF sales on Tmall in October 21.
From memory this is specifically for the Tmall live platform (so...
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