Well, it's worth comparing to other brands of lactose milk.
A2 Lactose free $4.10 for 1L or $7.30 for 2L at Coles.
Pauls Zymil $3.90 for 1L or $6.60 for 2L.
Even Coles brand lactose free milk is $3.10 for 1L.
Not much difference when you consider A2M has the additional characteristic of being A2-only milk (which farmers receive a premium for, and which we already commands a larger premium on the retail price for regular A2 milk vs. other supermarket brands).
Hopefully they do increase a little further ($7.60 would be good IMO) if demand for the product is still yet to be affected.
Chart Update, page-24021
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