I don't disagree in principle. For me, I'd like to add that...

I don't disagree in principle. For me, I'd like to add that there is a preponderance of ESG, Workplace Flexibility et el style posts across social media. I'm sitting on substantial value reduction on paper (my fault for many reasons) and I'd like to see this business push itself harder. It's got Brand strength, robust channel strategies, good people (in my view, excl Chair), significant headroom to grow....and plenty of cash. Most can only see what's in front of them...what looks like poor supply chain in domestic IF and what must be the laziest balance sheet in listed FMCG. They should be on the ground, yet when the only comms you see (can by some) be interpreted as largesse, it's no wonder shareholders scratch their head.