Interesting their "latest research" doesn't include the latest product lines for A2M. They stopped selling these well over a year ago. I don't even recall them ever selling "no fat" a2 milk...
" No Fata2 Milk (does not contain any fat); A2 Long Life Full Cream Milk (Contains3.6g of fat per 100mL); a2 Jalna Natural Low Fat Creamy Yoghourt;"
Also, looking at a monthly dot point to call a trend is pretty ignorant, especially when you see the volatility in these numbers over the last 2 years and A2M's dynamic use of sales channels:
Kantar share: Kantar market share for the half looked to slow in the Dec’18quarter, with share growth trailing IMF revenue growth through 1H19(+11% vs. +29% HOH). With revenue reflecting sell-in and kantar reflectingsell through it was notable.
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