The shorts need to enter the market every afternoon to suppress...

The shorts need to enter the market every afternoon to suppress the price to maintain or improve their position. Which for the time being is not a bad strategy for making money.

Also every afternoon an algo is operating buying selling within a 1 cent range.

I believe if a2ms marketing spend produces sales above their budgeted sales increase, then profit form those sales above budget will go straight to the bottom line, as is the case with all break even situations.

So if sales increase above budget and marketing spend is held at around $200k hold onto your hats, profit will be accelerated.

Shorts will be watching for this and will exit on any hint of sales above budget.