I would argue that it's great for branding and awareness for a2....

I would argue that it's great for branding and awareness for a2. It picked a2 out as the stand out brand from the dozen plus alternatives they mentioned in the story (almond, soy and in fact, spoke to those alternatives as sugary drinks). It also highlighted a2 has supported our local farmers most of who have gone out of business in recent years in extremely challenging conditions and in this particular story, a2 saved the farmers from going out of business and yes, does highlight the benefits of that we have always known, further reiterating what this does to the millions who have issues digesting milk.