the US shouldn’t slow, that’s my point of it being a key metric to watch.
it is the golden goose and we need to be spending smart and aggressively infiltrating that large swimming pool of consumers
the reality is, the app downloads and site visits especially, took a hit in August from July. This was most likely the rebrand but too early to tell
Square want to protect their investment in APT, and with Affirm and Klarna on the prowl, it will create even stronger competition for us (especially Affirm thanks to their Amazon US trial).
what we want to see is the quadpay style growth continuing in which case, the expenses increase becomes less of a concern.
Chart - Z1P, page-13141
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