Chart - Z1P, page-1646

That just echoed what the interview was talking about. It's almost a new type of google where you search for something on a banking/finance platform with the intent to use that platform for purchase rather than having to go to a cart after making a selection.
Merchants see the benefit because it's cheap advertising ( just the merchant fee).
Customers see the benefit because it's easy and they can spread the payment and ZiP benefits from the merchant fees but ads value to the customer and merchant and the same time.
Brilliantly streamlined